Underdogs began as an innovative idea to invite artists with backgrounds in graffiti and urban art to participate in a white cube gallery group exhibition—something that was unheard of in Portugal at that time.
Spearheaded by contemporary artist Alexandre Farto aka Vhils, this initiative resulted in two successful exhibitions: one in 2010 in Lisbon and another in 2011 in Porto.
The artist then joined forces with curator Pauline Foessel to establish a project with a permanent presence, combining an art gallery, a public art programme, and the online sale of exclusive artist editions. Transcending the limitations of a traditional gallery, Underdogs opened the doors to its current space in Lisbon in 2013.